Our Story

Gerhard's Kitchen and Bath store has been family owned and operated since 1940. It all started in 1897 when three tradesmen, Reinie Wesson, Henry Poehling and Ed Roesler pooled their resources together to create La Crosse Plumbing Supply Company. Over the years the La Crosse Plumbing Supply Company grew, opening several new locations throughout the Midwest. In 1997 La Crosse Plumbing Supply Company became First Supply Group. 

In 1940, Henry Poehling’s son Gary, who had worked both as a truck driver and warehouseman, took over the business. Gary “Gerhard” Poehling was an innovative and visionary leader. During his first year running the business, Gary opened what was likely the first kitchen and bath store in the country for contractors and homeowners to view kitchen and bath product displays. In 1987, a decision was made to give the showrooms their own, separate identity. To honor Gary's innovative concept, the kitchen and bath stores were renamed "Gerhard's".

Today the fifth generation of the Poehling family continues Gary's legacy by operating 29 First Supply locations, 14 Gerhard's Kitchen & Bath Stores and 4 KOHLER Signature Stores. These showrooms provide an effective and essential sales tool for contractors by providing building and remodeling customers the opportunity to personally see and select the products they want for their home. Gary's ability to provide quality products and deliver unparalleled customer service made him legendary in the industry.

In 2015, Gerhard's celebrated 75 years of serving trade professionals and consumers by providing inspirational design, quality products, relevant resources and exceptional service. To give back and support their local communities each Gerhard's Kitchen & Bath Store launched a local giving campaign. Together they accomplished 75 Acts of Kindness. The activities ranged from supporting our veterans, providing items for shelters, Toys for Tots, children with special needs, to causes that touched our personal lives and more. Check out our Facebook Album to see pictures of our activities. We thank you for the opportunity to be your partner throughout the years. #Gerhards75th

Want to join the Gerhard's Kitchen & Bath Store team? Check out our career opporunities by clicking on the button below.
Full-time and part-time positions are available.


Schedule a home design consultation with our experienced, professional kitchen and bath design team to discuss your ideas, budget, priorities and define your style. Your dreams can come true. But it all starts with a plan. Your plan starts at Gerhard's Kitchen and Bath Store.



We look forward to meeting you and are excited to talk about your project. In order to make the most out of your home design consultation, bring along the following items to your appointment:



This will help us have a better idea of your current space and allow the conversation to be tailored specifically to the things you’re hoping to improve.



We want to make sure our recommendations are as accurate as possible. Please bring the dimensions of your space so we can plan accordingly. Not sure how to measure? Let us help!



Deciding to remodel is easy. Determining the look is not. Visit our Kitchen and Bath Gallery, or check out our Houzz page and browse through many of our projects to see how your space can be transformed in ways that you never knew possible.


Schedule Your Appointment Today

Call the Gerhard's Kitchen and Bath Store location nearest you to setup your Free One-Hour Design Consultation.

*Appointment not required