Gerhard's - Kitchen & Bath Store is Coming to Whitefish Bay


Whitefish Bay — Gerhard’s Kitchen & Bath Store will occupy the lower level of a building being renovated at 400 East Silver Spring Drive. The location will be Gerhard’s third in southeast Wisconsin joining the Brookfield store on 127th Street and newly opened Kenosha store on 118th Avenue.

Gerhard’s plans to renovate the ground floor and lower level of the building providing 3,129 square feet of sales space. The company plans to open its doors in June.

The Gerhard’s store will feature finish plumbing and cabinetry products including showers, faucets, toilets, tile and custom kitchen layout displays. Gerhard’s partners with Kohler, a family owned Wisconsin based company to feature the full line of Kohler products including Kohler, Kallista and Robern. In addition, the largest cabinetry manufacturer in the US, Master Brand Cabinetry Inc., will be on display, featuring their product lines Omega, Dynasty, KitchenCraft, Kemper and Aristokraft. Other brands featured include Elkay, Delta, Brizo, Moen and Rohl faucets as well as cabinet hardware and a number of countertop lines including Cambria.

The Whitefish Bay store will be the 15th kitchen and bath store for Madison, Wis. based First Supply. Gerhard’s Kitchen & Bath Stores are located in Wisconsin, Minnesota and Iowa including the Kohler Signature Store by First Supply in Edina, Minn. First Supply is a leading main channel wholesale distributor providing industrial customers and building contractors with an extensive line of products and services with 28 operating facilities.

Kathryn Poehling, Chief Operating Officer of First Supply’s Kitchen & Bath Stores is the fifth generation of the Poehling family to be involved in the business. While First Supply has been in the Milwaukee market for over 25 years, they have been looking for a location on the North Shore. “We want to have a local presence in each community, and we thought this area was underserved,” she said. “We think this is a great fit for us as a company.”

Gerhard’s Kitchen and Bath Stores celebrated 75 years as a leader in the Kitchen and Bath industry in 2015. The roots of the company go back to 1897 when three men started La Crosse Plumbing Supply, which became First Supply Group 100 years later in 1997

CONTACT: Judy Kimble, Sales and Marketing Manager - Gerhards
Phone: (920) 309-1499

Press Release for Distribution (PDF)

Comment below by logging in with your social media site, OR type in your name and email and check the "I'd rather post as a guest" box to send us your message.

Send us a picture by clicking on the image icon after writing your comment.