Press Release

We are lighting it up in La Crosse!

Gerhard’s Kitchen & Bath Store by First Supply to acquire Wettstein’s Lighting to keep lighting store local

 

La Crosse, Wis. – June 28, 2018 – Downtown La Crosse will retain a locally owned and operated lighting store. With the announcement of Wettstein’s closure, Gerhard’s Kitchen & Bath Store will acquire the former company’s lighting division to offer decorative lighting products at Gerhard’s current kitchen and bath store location on Cameron Avenue. The expanded store will offer trade professionals and homeowners an accessible, innovative, and convenient location for plumbing, cabinetry, tile, and lighting.

“Gerhard’s and the Poehling family are proud to join with Dan and the Wettstein’s family. Dan’s legacy in downtown La Crosse is monumental. He and the store have been a true asset to our community,” said Joe Poehling, First Supply Chairman.

Gerhard’s Kitchen & Bath Store will remain open seven days a week while the store is updated to add lighting displays and products to the current offering as well as space for additional employees.

“We look forward to the next chapter for downtown La Crosse as a destination in the area for home projects,” said Katie Poehling Seymour, chief operating officer for First Supply’s Kitchen & Bath Stores. “We look forward to continuing the tradition of customer service that Wettstein’s has established for the lighting industry.”

Gerhard’s Kitchen & Bath Store by First Supply is located at 106 Cameron Avenue in La Crosse. Store hours: Sunday 11:00 a.m. – 4:00 p.m., Monday, Tuesday, Wednesday and Saturday 9:00 a.m. – 5:00 p.m. and Thursday until 7:00 p.m.

Media Contact
Joe Poehling, Chairman
jspoehling@1supply.com / 608-784-3839

 

About First Supply
Established in La Crosse, First Supply is a regional distributor with 38 locations in the Midwest including 18 kitchen and bath stores. Founded in 1897, First Supply, employing over 700 people, is a 5th generation family-owned provider of heating and air-conditioning, builder, plumbing, waterworks, industrial pipes-valves-fittings, and pump, well and septic supplies. The Kitchen and Bath Store division of First Supply including The Kohler Signature Stores by First Supply in Minneapolis, Minn., Milwaukee, Wis., Kansas City, Kan., and Detroit, Mich., along with 18 kitchen & bath Stores and 28 distribution locations in Minn., Wis., Ill. and Iowa are the largest and most versatile kitchen and bath stores in the upper Midwest. For more information, visit 1supply.com and gerhardsstore.com.

New Store Location in Delafield

January 3, 2017 - The Brookfield Gerhard’s Kitchen and Bath Store is relocating its’ Brookfield location to Delafield, WI early this spring. The new location is 2566 Sun Valley Drive, Delafield, WI in the Williams Towne Shopping Center. Construction on the new store will begin in mid-January with a planned opening mid-April. The current store on 127th St. in Brookfield will remain open until the new store’s grand opening. To best serve the community, the store a will be open seven days a week. 

Gerhard’s specializes in handcrafted cabinetry, tile, design, and plumbing fixtures and faucets for the home. At 6000 square feet, the new store will contain the full line of Gerhard’s Kitchen & Bath Store brands including a designated Kohler premier showroom, state of the art working displays, handcrafted cabinets, a vast offering of plumbing; faucets and fixtures, specialty tile from AlysEdwards and boutique brands like Kallista and Robern.

This new location will allow for more display space and sales-design professionals than any other kitchen or bath store around. Just as the previous location prided itself on superior customer service and its’ reliable reputable top-quality brands, the new Delafield store plans on holding itself to the same standards, if not, exceeding them. 

"As always consumers will receive personalized service and unmatched expertise in a friendly, welcoming atmosphere. It really is the perfect place to shop for your dream kitchen or bath.” Said Cheryl Cincotta, Gerhard’s Kitchen & Bath Store manager.

The new Gerhard’s location, when complete, will result in Gerhard’s Kitchen & Bath Stores covering the entire Southeast Wisconsin region. Other locations in the south east Wisconsin area owned under the Kitchen & Bath Division of First Supply; include Whitefish Bay, Sheboygan, Madison, Kenosha, Delafield, and the Milwaukee Kohler Signature stores

About Gerhards Kitchen & Bath Store and First Supply

First Supply, established in 1897, is a family owned, Wisconsin-based company with 16 Gerhard’s Kitchen & Bath Stores located throughout Wisconsin, Minnesota and Iowa. At each location, the store provides an exceptional kitchen and bath store experience it has been known for. First Supply is the Midwest’s largest family-owned distributor of plumbing, HVAC, waterworks, and pump/well products. http://www.1supply.com

New Gerhard’s Kitchen & Bath Store Offers Inspiring Design in Downtown Whitefish Bay to Homeowners and Trade Professionals

 

Whitefish Bay, Wis. – May 26, 2016 – Gerhard’s Kitchen & Bath Store is increasing local accessibility to bath and kitchen products with the opening of its new store in downtown Whitefish Bay located at 402 E Silver Spring Drive.   

Along with its designation as a Kohler Premier Showroom, the store also features an extensive selection of Kohler bathroom and kitchen vignettes sink displays, showerheads, tubs, toilets, vanities, tile and other plumbing products. The store also features products from local companies including Insinkerator and Elkay as well as MasterBrand Cabinets Inc., Alyse Edwards tile, Delta Faucets, Moen, Rohl and other leading plumbing and kitchen manufacturers. The innovative showroom is designed to stir inspiration and spark creativity for homeowners and trade professionals searching for plumbing, cabinetry and tile products.    The expansive store offers design services from an experienced staff and prides itself on building personal relationships with both trade professionals and homeowners.

“Whether a homeowner is simply searching for a faucet, or planning a complete bathroom or kitchen remodel, they’ll find the premier products, services and expertise to meet both the functional and aesthetic needs of their space,” says Jessica Puffer, Gerhard’s Kitchen & Bath Store manager. “Plus, they’ll receive personalized service and unmatched expertise in a friendly, welcoming atmosphere. It really is the perfect place to shop for your dream kitchen or bath.”

The Grand Opening celebration will be held June 11 -12 and is open to the public. One of the intriguing events not to miss is a speed design on June 11 from 11 – 2. This is a quick and easy way to get an idea of how your space can be improved and how to set a budget. To reserve your spot, go to www.gerhardsstore.com/events.

This Gerhard’s location is the company’s fourth kitchen and bath store in Southeast Wisconsin and the 15th in the Midwest joining eight First Supply distribution locations with 32 overall.

About Gerhard’s Kitchen & Bath Store
Established in 1897, First Supply and Gerhard’s Kitchen & Bath Stores is a Wisconsin-based, family owned company with 32 locations including 15 kitchen and bath stores across Wisconsin, Minnesota, Illinois and Iowa. First Supply is the Midwest’s largest family-owned distributor of plumbing, HVAC, waterworks, and pump/well products. . The company will also be opening of the first Kohler Signature Store in Wisconsin in Wauwatosa in July 2016. 

 

CONTACT: Judy Kimble, Sales and Marketing Manager - Gerhard's
Email: judyk@gerhardsstore.com
Phone: (920) 309-1499

Press Release for Distribution (PDF)


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Gerhard's - Kitchen & Bath Store is Coming to Whitefish Bay

 

Whitefish Bay — Gerhard’s Kitchen & Bath Store will occupy the lower level of a building being renovated at 400 East Silver Spring Drive. The location will be Gerhard’s third in southeast Wisconsin joining the Brookfield store on 127th Street and newly opened Kenosha store on 118th Avenue.

Gerhard’s plans to renovate the ground floor and lower level of the building providing 3,129 square feet of sales space. The company plans to open its doors in June.

The Gerhard’s store will feature finish plumbing and cabinetry products including showers, faucets, toilets, tile and custom kitchen layout displays. Gerhard’s partners with Kohler, a family owned Wisconsin based company to feature the full line of Kohler products including Kohler, Kallista and Robern. In addition, the largest cabinetry manufacturer in the US, Master Brand Cabinetry Inc., will be on display, featuring their product lines Omega, Dynasty, KitchenCraft, Kemper and Aristokraft. Other brands featured include Elkay, Delta, Brizo, Moen and Rohl faucets as well as cabinet hardware and a number of countertop lines including Cambria.

The Whitefish Bay store will be the 15th kitchen and bath store for Madison, Wis. based First Supply. Gerhard’s Kitchen & Bath Stores are located in Wisconsin, Minnesota and Iowa including the Kohler Signature Store by First Supply in Edina, Minn. First Supply is a leading main channel wholesale distributor providing industrial customers and building contractors with an extensive line of products and services with 28 operating facilities.

Kathryn Poehling, Chief Operating Officer of First Supply’s Kitchen & Bath Stores is the fifth generation of the Poehling family to be involved in the business. While First Supply has been in the Milwaukee market for over 25 years, they have been looking for a location on the North Shore. “We want to have a local presence in each community, and we thought this area was underserved,” she said. “We think this is a great fit for us as a company.”

Gerhard’s Kitchen and Bath Stores celebrated 75 years as a leader in the Kitchen and Bath industry in 2015. The roots of the company go back to 1897 when three men started La Crosse Plumbing Supply, which became First Supply Group 100 years later in 1997

CONTACT: Judy Kimble, Sales and Marketing Manager - Gerhards
Email: judyk@gerhardsstore.com
Phone: (920) 309-1499

Press Release for Distribution (PDF)


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New Location in Kenosha, WI

 

Address: 7114 118th Avenue, Kenosha, WI 53142

Gerhards – The Kitchen & Bath Store is excited to announce the opening of a brand new location in Kenosha, WI


June 2015

Kenosha, WI – In an effort to further the commitment to the Southeastern Wisconsin market, Gerhards – The Kitchen & Bath Store will be opening a brand new store in Kenosha, WI.

Gerhards - Kenosha, set to open in September 2015, will be a full line store including our key vendor partners in cabinetry, plumbing and countertops. This 2500 square foot store will be led by Store Manager, Stephen Walsberger and will include local designers.

Celebrating 75 years in Kitchen & Bath innovation, fourteen Gerhards – The Kitchen & Bath Store’s make up the kitchen and bath division of First Supply LLC, a Madison, WI based plumbing, HVAC-R, waterworks, industrial and pump and well distributor.


CONTACT: Judy Kimble, Sales and Marketing Manager - Gerhards
Email: judyk@gerhardsstore.com
Phone: (920) 309-1499

Press Release for Distribution (PDF)


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